4 ways to increase your language student base

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Growing your language school is like constructing the perfect house to welcome guests—it needs a solid foundation, beautiful curb appeal, and functional spaces that make people want to stay. To attract more students, you need to make your school inviting, engaging, and tailored to meet their needs. With Edugo.AI, you can build a digital platform that draws students in and keeps them coming back for more. 🏡

1. 🎨 Design an Irresistible Front Door

Your platform is the front door to your language school, and first impressions matter. Make it inviting and easy to enter.

• Personalize Your Platform: Use your school’s branding, color schemes, and domain to create a welcoming and familiar environment.
• Feature Educator Profiles: Display profiles of your teaching team, building trust and connection with prospective students.
• Offer a Free Welcome Experience: Provide free content, such as introductory lessons or sample exercises, that students can access by creating an account. This gives them a sneak peek into your teaching style and helps them feel at home.

2. 💻 Furnish the Rooms with Smart Tools

Once inside, students need functional and engaging spaces where they can learn, grow, and connect.

• Interactive Content Hub: Create shareable lessons and exercises that are only accessible with an account, ensuring that prospective students explore your platform directly.
• Built-In Messaging System: Think of this as your school’s living room—a place for communication. Use Edugo.AI’s messaging tools to answer questions and guide students.
• Scheduling Calendar: Equip your platform with a built-in calendar, making it easy for students to book lessons and teachers to manage their schedules.

3. 📊 Strengthen the Foundation with Data

A strong foundation keeps everything standing. Edugo.AI’s analytics provide the data you need to grow your student base strategically.

• Track Enrollment Trends: Monitor student sign-ups to see what’s working and where you can improve.
• Analyze Course Performance: Identify your most popular courses and refine offerings to attract even more students.
• Follow Up with Precision: Use insights from free content engagement to send personalized emails and convert prospects into enrolled students.

4. 📣 Add Curb Appeal to Bring Students In

The outside of your house matters, too. A strong digital presence acts like curb appeal, drawing people to your platform.

• Build a social media presence: increase credibility and build a brand over time, create and grow an online community around your language business.
• Targeted Online Ads: Use Facebook and Google Ads to drive traffic to your platform. Highlight your school’s strengths and free content to grab attention.
• SEO Optimization: Improve your search engine rankings to make it easier for students to find your school online.
• Promote Free Content: Advertise your free lessons as a way to introduce students to your teaching and encourage them to enroll in full courses.

How Free Content Brings Students Home

Free content acts like an open house—it invites students to explore your school, experience its value, and envision themselves learning with you.

• Share Free Lessons, Exercises, or Courses: Provide real value to prospective students.
• Require Account Creation: Have students create an account to access the content, giving you their contact information.
• Guide Them with Edugo.AI’s Tools: Use messaging and email tools to guide them toward paid courses that align with their interests.
• Convert Interest into Enrollment: Allow students to experience your teaching firsthand, increasing their likelihood of enrolling in a full course.

Ready to Build Your Dream School?

With Edugo.AI, you have all the tools to build a thriving language school. From a personalized platform and marketing tools to data insights and interactive features, we’ll help you construct a digital space that attracts students and ensures their success.

Perform live lessons, create and sell gamified courses, and manage your users—all under one inviting roof. Let’s grow together. 🌟

ent activity been put on the back-burner due to the current Covid-19 pandemic? Well, you are certainly not alone.

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During these trying times, one of our most immediate concerns is the health and safety of your students and staff. Add the pressures of ensuring high-quality education to students, and you’ re set for a year of stress and nerve-wracking administration. Yet with so much uncertainty over the future of language learning, amidst a looming academic semester, now is the time to move forward in advancing your school’ s evolution.

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With the financial impact language schools have faced this year due to the global pandemic, online schooling has shown countless advantages time and time again. Attracting students worldwide, as well as expanding client beyond imagination is at the top of our list.

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However, it would be unfair of us to suggest spending one’ s resources in the research and development of the e-learning market without lending a hand. Besides, why launch ineffective and risky marketing campaigns when we have all the tech-tools to support you through your new journey?

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How to increase your student base

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The Edugo.AI team has created adaptive technology specific for language learning; enabling language schools to conduct marketing campaigns whilst acquiring students online seamlessly, through:

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1. 🎨 Fully personalized platform

Welcome pre-existing and prospective students immediately to your online school as intimately as possible. Through branding, palettes, as well as a familiar domain, help your students feel at ease with familiarity as they navigate through your customized teaching platform. With brief introductions to each of your professors via accessible profiles, enhance your brand awareness, and guide students to quickly familiarise with the platform.

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2. 💻 Marketing-oriented LMS

Our AI-powered Language Management System allows language schools to generate and upload shareable video content on social-media platforms like YouTube, Facebook, and Instagram. With it, add direct links to the entire course, and practice exercises directly on your school’s platform – or alternatively, redirect users to the “Book a Lesson” section. Not only does this act as a direct Call-to-Action for potential students, but prospective students may now be guided onto your platform through the simple click of a button.

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3. 📊 Data and Statistics

Are you looking to keep track of student enrolment? Are lessons evenly allocated to educators within your institution? Which courses do students prefer most? How many lessons have students purchased this month alone? Edugo.ai’ system recognises every interaction and automatically triggers specific email campaigns personalized to every user.

Our dashboard feature is dedicated to answering all the questions above, meeting every single need language schools face. Giving full access to each sector of your business via data analyses, schools can now drive, observe, and expand growth in sales. You now have the advantage of observing clients and potential customer behaviour.

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4. 📣 Online Ads

Edugo.AI supports language institutes through Facebook Ads and Google Ads – boosting your Search Engine Optimisation. We help schools achieve maximum visibility, increase sales, while attracting new clients. Edugo.ai adopts various strategies that align with the functionality of your customized platform with remarkable returns.

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Edugo.AI has tripled our clients’ student-enrolment by 30% within the past six months. With our dedicated marketing strategies, help your language school grow online.

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So, are you ready to grow online and boost your marketing seamlessly?

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